Tal Stein Tzuk
Design Management and Innovation track
Dr. Michael Sessler
This project is about redesigning the crosswalk for children aged 9-13, in order to help them change their behavior upon encountering the crosswalk using an interactive system enabling pedestrians to be active in space and to communicate with drivers.
Studies found that the main reason for accidents involving pedestrians is problematic behavior on their part, due to what is called “the illusion of safety”: they do not stop and do not look left and right before crossing the road. For pedestrians, the crosswalk is considered a safe space, hence the erroneous assumption that this is “their” territory. In fact, the crosswalk is integral to the road. Moreover drivers have a variety of means to communicate with and warn others – flashing lights, honking, etc., whereas pedestrians remain unable to actively communicate with their environment.
The system is made up of three parts: