esc button
search icon

From Object to Subject: Improving the Birth Experience


Inbal Kopilovitz Adashi

Design Management and Innovation track

Mentor — 

Rinat Sherzer & Lee Broide

Medicine and nature come together in one of the most significant events in a woman’s life: birth. Recent years have seen attempts to combine the medical and natural to improve the experience of the mother to be, yet, many Israeli women describe giving birth as a difficult and disempowering – and even traumatic – experience.

The project characterizes a beneficial birth experience based on positive values such as control, choice, and safety, which are essential in all types of births. These values have a huge impact on the woman’s experience, placing her at the center as a subject and senior partner in making decisions about her own birth.

The proposed solution illustrates how control and choice may be enhanced by optimizing the communication with the medical staff. Specifically, aids such as booklet and bracelets, can clarify the woman’s choices and enable the team to acknowledge and respond to her wishes.

No items found.

Inbal Kopilovitz Adashi

Inbal is a user experience designer with over twenty years’ experience. She has spent most of her career in consulting companies such as Netcraft and Designit, where she has led and designed projects in a variety of areas and platforms, including human and service design studies. Her major projects were in the banking area: the Bank Hapoalim and Pepper apps.

Today Inbal works as a freelancer in planning and specifying complex systems with product companies. 
Inbal has a BA from Shenkar’s Department of Industrial Engineering and Management, specializing in information systems. 

She lives in Tel Aviv with her partner and two little daughters. 



Instagram: inbaloosh

More projects